$4.6M
Active pipeline generated for m3ter
Advanced Client is an AI-native GTM and RevOps agency for B2B companies. Most sales teams lose half their week to manual work that has nothing to do with selling. They fix that by building a complete go-to-market engine, usually live within the first month. They map your total market and refine it to your exact ICP, enrich every account with live contact data synced both ways to your CRM, and layer custom buying signals that rank accounts by real intent. Your reps log in to a daily playbook and focus on what they were hired for. You own the system at the end.
How they use WhiteWhale
WhiteWhale is the signal and scoring layer in every Advanced Client build. They use it to surface custom buying signals and rank every account by real intent, directly inside the client’s CRM. They don’t stop at standard signals — they build a custom signal profile for each client, tuned to how they actually sell, so reps reach out with context nobody else has. WhiteWhale plugs into the wider system they build: a mapped and enriched TAM, a CRM synced both ways, and a daily rep playbook. Every implementation is documented so the WhiteWhale setup is maintainable and owned by the client.
Advanced Client guide
From WhiteWhale signal to booked call
Play 1: The manual play
Good when your reps want to drive. A signal lands in Slack or email, the team finds the right contacts, sources phone numbers and emails, then adds the account to the CRM with the signal as context.
Play 2: The automated RevOps play
Advanced Client’s recommended setup pipes every new WhiteWhale signal into Clay, finds ICP contacts automatically, enriches them with a waterfall, and routes the result into your CRM or outbound tools.
How the automated play works
1. Pipe the signal into Clay with WhiteWhale’s webhook.
2. Search for target buyers at that account.
3. Run waterfall enrichment for valid emails and phone numbers.
4. Push the contact, signal, and routing context to the CRM or use a Claygent to write a personalised email and launch a sequence.
Use the signal as your reason to reach out
That is what separates a message that gets a reply from one that gets ignored. If WhiteWhale flags a funding round and a CRO hire, the rep leads with that context instead of sending another generic pitch. The more signals you can stack, the stronger the story.
Want help setting up the automated play end to end? Advanced Client builds the Clay tables, enrichment, routing and sequences so WhiteWhale signals turn into booked calls without your team wiring it all together.
Results
m3ter (usage-based billing, acquired by Salesforce) — $447K net-new closed, $4.6M active pipeline, 42 meetings with exact-fit enterprise buyers
Verifile — £250K closed, 17 FTSE 100 meetings, $2.1M pipeline in 90 days
The Cosine — 145 meetings booked, $500K–$850K retainer
Studio X — $5.7M in pipeline and 50 opportunities, built from zero outbound
Saulderson — $650K+ in contract value, landed Netflix, built the pipeline behind their acquisition
Dataplor — Rebuilt a fragmented stack into one RevOps engine, stripped manual work out of a large SDR team
Book a strategy call