Signals in Clay

Every morning, push verifiable buying signals directly into the Clay tables to run enrichments and workflows.

Less than a 5-minute Integration.

Enrich your tables
with signals data

Enrich your tables
with signals data

When a signal is found WhiteWhale will return the specific quoted sources, and the synthesized narrative with everything needed to run your workflows, find contacts, and write messaging.

When a signal is found WhiteWhale will return the specific quoted sources, and the synthesized narrative with everything needed to run your workflows, find contacts, and write messaging.

Clay Webhook

WhiteWhale

Signal Found: BirdDog

Signal: PLG transition | 1.4x higher win rate

BirdDog's CEO outlined a shift from Sales-Led to Product-Led Growth in a recent press release. The company is hiring a Head of PLG and restructuring its go-to-market motion.

Signal: PLG transition | 1.4x higher win rate

Automate workflows.
Immediate action.

Your workflows are hungry for context. By pushing signals directly into Clay, you eliminate manual research and dramatically decrease speed-to-lead.

Automate Enrichments

The moment WhiteWhale detects a verifiable buying trigger, the payload is pushed to Clay to automatically waterfall enrich the right buying committee and decision makers.

No Manual Research

Feed Clay the exact source quotes from SEC filings, job boards, and earnings calls to personalize your AI email drafts without any human intervention.

Real-Time Workflows

Use our webhook payloads to instantly evaluate intent, score accounts, and push the enriched contacts directly to your CRM or sequencing tool.

Ready to Integrate?

Clay webhooks are included in all account plans.

700+ sellers already using it.

I have questions about your company…

How long have you been around? Can we trust you?

Why don’t you have a huge team of employees?

Can I ask a question to ownership directly?

I have questions about your product & features…

What sources do you use for signals?

How long does it take to get up and running?

What if I don’t want my reps logging into another tab?

Do I have to come up with all the Custom Signals myself?

Do you provide clean data for my CRM?

Why don’t you offer contact data, email drafting, or sequencing?

I have questions about your competitors…

How are you different from traditional "Intent Data" (6sense, Bombora)?

Why can't I just use Claude / ChatGPT / Gemini?

Why can’t I just use Clay?

I have other questions…

Is WhiteWhale secure?

Does WhiteWhale have an API?

Can I export my data if we ever leave?

Do you require annual contracts?

What is your refund policy?

I have questions about your company…

How long have you been around? Can we trust you?

Why don’t you have a huge team of employees?

Can I ask a question to ownership directly?

I have questions about your product & features…

What sources do you use for signals?

How long does it take to get up and running?

What if I don’t want my reps logging into another tab?

Do I have to come up with all the Custom Signals myself?

Do you provide clean data for my CRM?

Why don’t you offer contact data, email drafting, or sequencing?

I have questions about your competitors…

How are you different from traditional "Intent Data" (6sense, Bombora)?

Why can't I just use Claude / ChatGPT / Gemini?

Why can’t I just use Clay?

I have other questions…

Is WhiteWhale secure?

Does WhiteWhale have an API?

Can I export my data if we ever leave?

Do you require annual contracts?

What is your refund policy?

I have questions about your company…

How long have you been around? Can we trust you?

Why don’t you have a huge team of employees?

Can I ask a question to ownership directly?

I have questions about your product & features…

What sources do you use for signals?

How long does it take to get up and running?

What if I don’t want my reps logging into another tab?

Do I have to come up with all the Custom Signals myself?

Do you provide clean data for my CRM?

Why don’t you offer contact data, email drafting, or sequencing?

I have questions about your competitors…

How are you different from traditional "Intent Data" (6sense, Bombora)?

Why can't I just use Claude / ChatGPT / Gemini?

Why can’t I just use Clay?

I have other questions…

Is WhiteWhale secure? How do you handle data?

Does WhiteWhale have an API?

Can I export my data if we ever leave?

Do you require annual contracts?

What is your refund policy?

Almost everyone says
"Wait…you can track THAT?"

See your signals for free. No credit card required.

Almost everyone says
"Wait…you can track THAT?"

See your signals for free. No credit card required.