New
BirdDog is now WhiteWhale
Know what accounts to target and why with custom buying signals.
WhiteWhale monitors your accounts for custom signals so your team works the right accounts at the right time.
See what signals WhiteWhale can find for free
See WhiteWhale in action — 5 Min Demo
"It's a no-brainer. You close one deal and it's paid for itself. If you try to track this on your own, you're going to miss stuff. You miss a lot less with WhiteWhale."
Justin Ager
Strategic Growth Manager, Kaleris
WhiteWhale is different and it all starts with truly custom signals
You write the signals in plain English
Gone are the days of pre set libraries and 20 generic intent topics. You get to write up to 35 exact questions that matter to your sales motion. If it’s on the internet, WhiteWhale can find it.
Executive Mandate
Did the CEO or CIO mention overhauling the business via AI or automation?
Compliance Trigger
Does {account} have SOC 2 or HIPAA data compliance?
Granular Responsibility
Is {account} hiring for non-technical roles (Marketing/Ops) that explicitly require SQL?
Tested against deals you've already won
All of your questions are analyzed against the deals you’ve already closed won, so WhiteWhale can point to the signals that actually lead to revenue.
Signal Performance — Last 90 Days
Executive Mandate
1.4x win rate
Hiring Surge + Budget Signal
2.1x win rate
Compliance Trigger
1.1x win rate
Leadership Hire (Generic)
0.9x — flagged
We rank your list and find new accounts.
Take hundreds or thousands of companies from your named account list or CRM, we'll find the ones ready to buy now so your sellers don't waste time on low-fit accounts. Then we use those same signals to surface high-fit accounts you didn't even know existed.
Citigroup
Moderna
AI platform deployed to 11,000 employees
Caterpillar
NEW DISCOVERY
ThoughtSpot
Not in your CRM — found via signal match
Connecting the dots to see the story.
Anyone can send you one alert. WhiteWhale scans earnings calls, news, press releases, and more, connecting the dots between them to find the underlying narrative.
Satellogic
4 days ago
Citigroup
just now
All of this, without another login.
WhiteWhale seamlessly syncs to HubSpot, Salesforce, Slack, Teams, Clay, or your own tools via API. 90% of users never log in. By design. Your team spends time selling, not clicking.
#whitewhale-alerts
🐋
WhiteWhale
APP
4:13 AM
Signal Found: Wex, Inc.
Wex's CEO outlined a shift from Sales-Led to Product-Led Growth in a recent press release. The company is hiring a Head of PLG and restructuring its go-to-market motion.
"I looked at ZoomInfo, Clay, and other signal companies, but having a system that scrapes SEC filings, company posts, and job postings gives us a much warmer approach than 'Hey, thanks for looking at our website today."
Beau Blanchard
Sales and Marketing Coordinator, Gravitate
Integrated in 15 minutes, not 6 months
By the time you finish your coffee, your reps have dozens of accounts to call with full context and sources.
Sign Up
Create signals. Connect integrations
Write the questions that matter. Connect HubSpot, Salesforce, or Slack. Turn on recommendations. Done.
15 Minutes
Ranked accounts. First suggestions
Hour 1
Always accounts to call, context to reference, a reason to reach out. No more scrolling through databases, manual research, or time wasted.
"How did I not always do it this way?"
Conner Slater
Account Executive, Bitdrift
Nicholas de la Guardia
GTM Lead, Simpli
WhiteWhale powers over 700+ sellers. From ambitious startups to major enterprises.